1.) Use simple, everyday words
Highfalutin words can make a copy dense and unappealing. Always go for brevity, that is, unless you're writing in long-form.
2.) Don't flood readers with information
Save extraneous details for long-form ads. Otherwise, only focus on the most important aspects of your product.
3.) Understand your product
Do some research before writing your copy. Tell your readers how they can benefit from using your product.
4.) Understand your competition
How does your product stand out from the competition? Why should buyers use your product?
5.) Be informative and approachable
Regularly engage with your customers. Give them a link to your website or Facebook page where they can learn more about your product.
𝗦𝗵𝗼𝗼𝘁 𝘂𝘀 𝗮 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗼𝗻 𝗪𝗵𝗮𝘁𝘀𝗔𝗽𝗽 𝗯𝘆 𝗰𝗹𝗶𝗰𝗸𝗶𝗻𝗴 𝗵𝗲𝗿𝗲
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